Have you ever wondered what your beloved pet truly needs?

The founder of LIVIN’ WILD was raised on a farm in New Zealand where he gained first-hand insights into the dietary habits and nutritional needs of each and every animal. His love for animals eventually motivated him to further his studies in veterinary medicine abroad. However, it was only after he left the farm where he realized not all pets enjoyed an all-natural diet. These pets accumulate toxins in their body over time and some even suffer from nutrition imbalance and diseases due to a lack of holistic nutrition.

Hence, LIVIN’ WILD was founded on the belief that every pet should be nourished by the natural ecology. We have developed a variety of high protein active formula based on the natural diet of dogs and cats using premium compound meat that are both nutritious and digestible. Our mission is to ensure that pets can always enjoy wholesome, clean and natural food like they would in the wild regardless of the environment they live in so that they are always in their best shape.